Legal Analysis of Strengthening Legal Protection and Market Access for MSMEs in Kerta Buana Village

Abstract

This study aims to analyze the effectiveness of legal protection and strategies to improve market access for Micro, Small, and Medium Enterprises (MSMEs) in Kerta Buana Village, Kutai Kartanegara Regency, East Kalimantan. Using a socio-legal approach and qualitative-empirical methods, this study explores legal and non-legal barriers in business formalization efforts through Business Identification Numbers (NIB), Intellectual Property Rights (IPR) ownership, and adaptation to market digitalization. The results show that 68% of MSME actors do not yet have an NIB and 84% do not yet have halal certification or SPPIRT, which directly implies low access to financing and digital markets. The proposed strengthening model consists of two main pillars: Legal Empowerment and Market Integration, developed within the collaborative framework of Penta-Helix (government, academia, private sector, community, and media). The implementation of programs such as Kredit Kukar Idaman (KKI) and the SME Clinic are strategic instruments for promoting business legality and increasing market competitiveness