“YouTube sebagai media alternatif komunikasi politik: Integrasi Wacana Multimodal dalam Komunikasi Video Kampanye Politik “Prabowo-Gibran Memang Istimewa”

Authors

  • Jusuf Ariz Wahyuono Flinders University
  • Eva Ulviati Gajah Mada University
  • Arun Panrita Arifin Gajah Mada University

Abstract

This study analyzes the multimodal discourse in Prabowo-Gibran's YouTube campaign videos. The goal is to understand how these advertising videos use various modes to construct their political meanings and messages. The object of this research is a video titled "Prabowo Gibran Is Special," uploaded to the Gerindra TV channel in 2024. This video conveys the message of Prabowo-Gibran's closeness, their positive image, and their commitment to their political vision and mission. Through its visual presentation, this video also seeks to inspire and unite Indonesian society by showcasing the values ​​of nationalism, solidarity, and unity.

Keywords: YouTube; political communication; multimodal discourse analysis; political videos; 2024 presidential election.

Author Biography

Jusuf Ariz Wahyuono, Flinders University

Komunikasi

Published

2026-07-29

How to Cite

Wahyuono, J. A., Ulviati, E., & Panrita Arifin, A. (2026). “YouTube sebagai media alternatif komunikasi politik: Integrasi Wacana Multimodal dalam Komunikasi Video Kampanye Politik “Prabowo-Gibran Memang Istimewa”. POPULIKA, 14(2). Retrieved from https://www.ejournal.widyamataram.ac.id.prosiding-uwm.com/index.php/populika/article/view/2439

Issue

Vol. 14 No. 2 (2026): Populika

Section

Articles

License

Copyright (c) 2026 jusuf ariz wahyuono

Creative Commons License

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.