Analysis of dominant factors in enhancing muslim tourist satisfaction at halal tourism destinations
DOI:
https://doi.org/10.37631/ebisma.v5i2.1625Keywords:
Halal tourism, tourist satisfaction, accommodations, halal destinations, Importance-Performance AnalysisAbstract
This research examines the influence of halal tourism potential on Muslim tourist satisfaction at Torohudan Beach and Ngrenean Beach in Kanigoro Village. The study aims to identify the most dominant factors influencing tourist satisfaction, explicitly focusing on halal tourism destinations, accommodations, and travel services. A quantitative approach was employed, with data collected from 96 respondents using questionnaires. The data were analyzed using partial tests (t-tests) and Importance-Performance Analysis (IPA) to assess each variable's significance and prioritize improvement areas. The results indicate that all three components—halal destinations, accommodations, and travel agencies—significantly impact tourist satisfaction. Among these, halal accommodations emerged as the most dominant factor, highlighting the importance of providing halal-compliant facilities, such as halal-certified food and prayer spaces. The IPA identified halal tourism destinations and the availability of halal-certified dining options as key areas for improvement, as they were rated highly in importance but exhibited lower performance. The study suggests that improving these areas can substantially increase tourist satisfaction and enhance the competitiveness of these destinations. The findings have implications for local tourism managers, indicating where to focus efforts and resources to better cater to the needs of Muslim tourists and boost overall visitor satisfaction
References
Adham, K. A., Mahmad Nasir, N., Sinaau, A., Shaznie, A., & Munawar, A. (2024). Halal tourism on an island destination: Muslim travellers’ experiences in the local islands of the Maldives. Journal of Islamic Marketing, ahead-of-p(ahead-of-print). https://doi.org/10.1108/JIMA-07-2023-0232
Alwin Lasarudin, & Yoanda, P. P. (2022). The implementation of Importance Performance Analysis (IPA) to determine the quality of service towards the tourists’ expectations of Al-Fatih tour & travel. Jurnal Pariwisata Pesona, 7(1), 1.
Bahrudin, M., Iqbal, M., Saefurrohman, G. U., & Walsh, J. (2024). Halal Food Industry: Reinforcing the Halal Product Assurance Organizing Body (Bpjph) in the Development of the Among Urban Muslim Community in Indonesia. Akademika : Jurnal Pemikiran Islam, 29(1), 61. https://doi.org/10.32332/akademika.v29i1.9039
Botezat, E. A., Ban, O. I., Popa, A. L., Coita, D. C., & Tarcza, T. M. (2024). Optimized Decisions for Smart Tourism Destinations: A Cross-Generational Perspective Using an Improved Importance–Performance Analysis. Systems, 12(8). https://doi.org/10.3390/systems12080297
Dongkoo Yun, & Sungsoo Pyo. (2016). An Examination of an Integrated Tourist Satisfaction Model: Expectations and Desires Congruency. Travel and Tourism Research Association: Advancing Tourism Research Globallu. Retrieved from https://scholarworks.umass.edu/ttra/2013/AcademicPapers_Oral/14
Fauzi, M. A., & Battour, M. (2024). Halal and Islamic tourism: science mapping of present and future trends. Tourism Review, ahead-of-p(ahead-of-print). https://doi.org/10.1108/TR-08-2023-0533
Gautam, N., Verma, M., & Ray, B. (2024). Satisfaction unveiled: decoding the antecedents and consequences of halal tourism – a metaanalytical approach. Journal of Islamic Marketing, ahead-of-p(ahead-of-print). https://doi.org/10.1108/JIMA-06-2023-0194
Hamid, H. H. A. E. H., Balqis Salsabila, & Mushthofa Akhyar. (2024). Halal Supply Chain Management pada Bisnis Pariwisata. Islamic Economics and Business Review, 3(1), 528–538. https://doi.org/10.59580/iesbir.v3i1.6967
Herman, L. E., Athar, H. S., & Dakwah, M. M. (2024). The Effect of Halal Destination Image and Tourist Motivation on Revisit Intention: The Role of Halal Experience Satisfaction. Amwaluna: Jurnal Ekonomi Dan Keuangan Syariah, 8(1), 113–123. https://doi.org/10.29313/amwaluna.v8i1.3471
Hilma Regita Syaharani, & Farih Fahmi, M. (2024). Examining Muslim Friendly Tourism as a Strategy to Embrace Halal Tourism Prospects. LAA MAISYIR : Jurnal Ekonomi Islam, 123–139. https://doi.org/10.24252/lamaisyir.v11i1.48097
Kusumawardhani, Y. (2024). Exploring Tourist Behavior on Halal Food as an Option for Culinary Tourism. Malaysian Journal of Consumer and Family Economics, 32, 59–84. https://doi.org/10.60016/majcafe.v32.03
Lubis, A. S., Azhar, A., & Naurah Athaya. (2024). Trends dan Dampak Penelitian Halal Tourism Dunia: Meta Sintesis dan Blibliometric Analysis. Perspektif, 13(2), 478–487. https://doi.org/10.31289/perspektif.v13i2.11177
Nusran, M., Lamatinulu, L., & Suwardi, I. (2024). Halal Industry and Tourism in Maros: Exploring the Harmony between Faith and Travel Values. Engineering and Technology Journal, 09(05), 4065–4075. https://doi.org/10.47191/etj/v9i05.24
Patwary, A. K., Alam, M. M. D., Zainol, N. A., Ashraf, M. U., Alam, M. N., Hayat, N., & khreis, S. H. A. (2024). Unveiling the dynamics of revisit intention and word-of-mouth: an attribution theory approach to Halal-friendly hotel attributes and service encounter evaluation. Journal of Hospitality and Tourism Insights, ahead-of-p(ahead-of-print). https://doi.org/10.1108/JHTI-03-2024-0259
Permana, I. M., & Adam, F. (2024). Impact of Islamic attributes and destination image on tourist satisfaction and revisit intentions in halal tourism: A study in Banda Aceh. International Journal of Advanced and Applied Sciences, 11(4), 118–127. https://doi.org/10.21833/ijaas.2024.04.014
Rahmah, S., Wahyuni, S., & Yusaerah, N. (2023). Strengthening The Halal Value Chain Ecosystem in Era Society 5.0. Al-Mashrafiyah: Jurnal Ekonomi, Keuangan, Dan Perbankan Syariah, 7(2), 1–14.
Rahman, M. K., Ahmed, S., Sifa, R., & Hossain, M. M. (2014). Operations of Halal Tourism. In Penambahan Natrium Benzoat Dan Kalium Sorbat (Antiinversi) Dan Kecepatan Pengadukan Sebagai Upaya Penghambatan Reaksi Inversi Pada Nira Tebu.
Rusmiati, R. (2024). Factors Influencing Visits To Halal Restaurants Hotels in Lombok, Ntb. Transekonomika: Akuntansi, Bisnis Dan Keuangan, 4(5), 679–690. https://doi.org/10.55047/transekonomika.v4i5.690
Sefira, M. V., & Putra, R. Y. (2023). Cultural Attractions, Facilities, Accessibility, and Repeat Visit Tourists in Halal Tourism. JEBI (Jurnal Ekonomi Dan Bisnis Islam), 8(1), 62. https://doi.org/10.15548/jebi.v8i1.791
Soonsan, N., & Jumani, Z. A. (2024). Perceptions of Halal-friendly attributes: a quantitative study of tourists’ intention to travel non-Islamic destination. Journal of Islamic Marketing, 15(6), 1441–1460. https://doi.org/10.1108/JIMA-07-2022-0204
Sulistyo Budi Utomo, Reza Nurul Ichsan, Tribowo Rachmat Fauzan, Luckhy Natalia Anastasye Lotte, & Muh. Zakaria. (2024). Religiusitas sebagai Moderasi dan Faktor yang Mempengaruhi Niat Wisatawan Mengunjungi Wisata Halal di Indonesia. El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam, 5(7), 3893–3905. https://doi.org/10.47467/elmal.v5i7.4172
Sumardi, R. S., Mahomed, A. S. B., & Aziz, Y. A. (2024). the Effect of Islamic Attributes To Consumer Satisfaction: a Meta-Analysis. GeoJournal of Tourism and Geosites, 53(2), 400–412. https://doi.org/10.30892/gtg.53203-1215
Suryanto, T., Susanti, Y., & Rosilawati, W. (2024). A Comparative Study of Strategy Development Model Halal Tourism for Economic Growth in the Islamic Tourism Industry Sector Indonesia and Malaysia. International Journal of Religion, 5(11), 4556–4564. https://doi.org/10.61707/ysmwp759
Downloads
Published
Issue
Section
Citation Check
License
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
The Authors submitting a manuscript do so on the understanding that if accepted for publication, copyright publishing of the article shall be assigned to Entrepreneurship Bisnis Manajemen Akuntansi (E-BISMA)
Â
Entrepreneurship Bisnis Manajemen Akuntansi (E-BISMA)Â is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
1.png)
